A2 Coursework :): Initial plans

The topic we have chosen is "Greed"

Target audience-
As we are around the age of 18 we decided it might be a good idea for basing it round this because this way we know what they like and how to make it interesting.

Channel and scheduling-

The schedule is for everyday and can be broken into clear "segments"
1. How would you categorise these segments?
Breakfast - Daytime - Children's - Peaktime - Post Watershed

2. Who are the target audiences for these segments?
Breakfast- People who go to work and school (Depends on channel)
Daytime- Housewives, parents, people on lunch, unemployed, elderly
Children's- Children
Peaktime- Families
Post watershed- Adults

3. What would you say are the most popular genres on TV?

Soaps
Dramas
NewsGameshows
Documentaries
Talk shows
Reality
Cookery
Sitcoms

4. Who is the target audience for each terrestrial channel?

BBC One- Everybody - Eastenders
BBC Two- Minority - Car booty
ITV3- Adults - Coronation street
Channel 4- Teenagers and young adults - Hollyoaks
Channel 5- Adults - Home and away

5. Roughly what percentage of each channel schedules are taken up with repeats? ( Why do you think this?)
BBC one + itv = 1-3% ( BBC is paid for and is cheaper to buy programmes because they dont need to repeat )

BBC 2 + channel 4 + channel 5 = 50 %

6. What do you understand by the term "The Watership" and where does this occur in the schedules?

Where you are not allowed to swear or show andy sexual references or violence before a certain time (9 to 10 o'clock)= late teens - adults

Hammoking is when the programme is put in the middle of two popular programmes.

Pre Echo is when the programme is put on before a popular programme so that the audience have more chance of catching the end of it and more likely to tune in next time.

Inheritance is when the programme is put on after a popular documentary so that theres more chance of it inheriting the same audience.

Channel loyalty is the audience fragmentation.