Newspaper advertisement production

At first we needed to find someone that would be the right image for our newspaper advert. We then realised that there was a teacher that had the right image as he was eager and his facial features would make him look like the type of guy to resemble greed. We bought sandwich babs and brought money notes in so that we could put them inside and show that we wanted him to show he was greedy and needed it all. We arranged a date and got our equipment and went into a room where we took photos from all different angles and positions to make sure we got the perfect shot. These are the photos we took.

After we done this we looked for the best one that we would use. Once we done this we needed to then edit it on Photoshop. Using the tools we got rid of the background so it would just be a white background so we could work on it. This is what it then looked like.

Next we googled the Channel 4 logo and added it to our product. Then we decided to have a black background so again using the tools we used the colour picker and made the whole blackground black. As the logo was also black it could not be seen so we also had to change the colour of that to white to stand out.

We used the special effects to put a glow on the image so that it would stand out and it wasnt just a black background. It put a shine on it. We then added the text to the bottom and top. We wrote the text in black and did white rectangles around it to make it stand out more.

After we added the text the newspaper advert was completed.

Drafting newspaper advertisement

Before we created the newspaper advertisement we designed what it would look like on paper so that we had more idea of what we were creating. It also helped us see if it would look okay actually on Adobe Photoshop.
This is our draft:


We decided that we would put our newspaper advertisement in newspapers such as the Guardian and the Times because they are more advertisable and are viewed by the older generation.

Codes and conventions of newspaper adverts

Print adverts

• Always a channel logo
• One main image
• Programme title in a box including the scheduling
• Slogan and description of the programme
• Words kept to a minimum

The first four adverts are from channel 4 which is what channel our documentary will be on and the other is a disney advert.

Recording and editing radio trailer

Recording
To start of recording our radio show we had to go and arrange a date with the teacher of when he was available to do it.

On the day we were meeting we went down to the recording studio early so that we could set everything up such as where to put the script so that he could read it without having to hold it and turn all the equipment on ready. After this was done we waited for him to come.

When he came into the room the first thing we had to do was to set the microphone up so it fitted his height so that when he spoke it would go straight into the microphone, so he wasn't slouching and to make what he said clear and understanding.

We explained to him what he was to do so that he wasn't clueless and before we started recording we let him go through the script a few times so that he could get a understanding of what he was about to say. It made it easier because he could get the enthusiasm ready.

We were now ready to record. He would read the first paragraph and then stop and everything would be quiet for 30 seconds before he would read the next paragraph. We carried on repeating this routine until the end. The reason for this was so that when we were editing it would be easier to cut out. Throughout there was one mistake which was that he got abit muxed up which was easy to change because we just waited a few seconds and he started the paragraph again.

Once it was all done we listened to it to make sure that everything was okay. Once we were sure it was fine we thanked our teacher for doing it.

Editing
We uploaded all the information to our computer and opened it on Adobe. The first step was to edit out the gaps and parts that werent needed and get rid of them. This made it easier to seperate each part that was needed. We then had to go back to the documentary and pick out all the voice clips that were going to be needed in our radio trailer. This meant the grandparent interview and so on. Once we had cropped them out we placed them on our radio timeline and placed them in the different gaps, where they were meant to be. We then closed all the gaps and uploaded the music. After doing this we added it to our radio trailer. It was the song "I want it all" by Queen. We cropped some of the song that was too long for our radio clips. We listened to it and made sure everything was alright. The next stage was just saving it.

Scripting radio trailer

This is the script that we created for our radio trailer.
Our voiceover Mr Bottom read this out.

(I want it all-Queen)

Is society today fuelled by greed? Money, drugs, food, sex, alcohol, a good education? Are we really the greediest generation?

“I think in those years they were happy with what they had”-Grandparent

Has society changed since the recession?

“I think people are greedier, they are looking to make more money quickly and don’t seem to care about anyone else”-Ex banker

Is there really a need for greed? Has rampant individualism replaced our care for fellow human beings in this society?

“If I won the lottery Id like buy a massive house for me and a car and id buy some stuff for my family and friends”-Teenager

What does greed mean to you? Find out what it means to others. "I Want It All", Channel 4, half 7, Sunday 19th December.

The radio show will be on channels such as Juice FM and Magic because this is a popular channel for our target audience. It will also be broadcasted in the morning and around 5 because these are the more ideal times that people listen to the radio so are more likely to hear about it.

Scripting voiceover and the recording

This is the script to the documentary so the person doing the voiceover knew what they were doing. After every paragraph of the script we waited around 20 seconds before the next paragraph was read. This helped to make sure there was no complication so it wouldnt get mixed up. We had to watch the documentary first before so that we could see how long of a gap there was so we could make sure the text fitted.

This is the script:

Introduction-21 seconds
Are we becoming an increasingly greedy society? Is the desire for a large pay packet, an ideal education and the latest gadgets simply a feature of human nature? Or is our society greedier than previous generations? Have we lost sight of the line between greed and obsession? We asked people what comes to mind when they think of greed.

Voxpops to Banker-5 seconds
Our survey showed that two thirds of people claim that money makes them happy, but is there a link between greed and money?

Banker to Dad-7 seconds
Many people agree that greed is one of the main causes of the recession, but with bills mounting up, how is the average family coping?

Dad to Gran-6 seconds
So are the youth of today a greedier generation or have our gluttonous habits been passed down from our ancestors?

Paris Hilton-12 seconds
Paris Hilton, the girl who has everything from clothes to cars, perfume to pooch, plays a major role in the lives of many teenage girls. And she is not alone. Programmes such as MTV Cribs portrays thousands of celebrities glamourising greed. But is this a lifestyle we should be promoting?

Michael Carroll-20 seconds
Many people dream of having lots of money so that they can have a better life, but does the reality match the dream? According to the 9 million pound lottery winner Michael Carroll, the answer is yes. Spending his winnings on cars, a house, drink, drugs and women, he says he is happy despite now being penniless again. We asked people what they’d buy if they won the lottery.

Codes and conventions of a Radio advert

Radio adverts

• The channel is mentioned
• Average length is approximetely 40 seconds
• Clips from the programme
• Voiceover narrating what the show is about (outline only)
• Voiceover poses the questions that will be answered in show
• Voiceover in advert is same voice from documentary
• They mention the scheduling
• Ocasionally a music bed

These are examples of a radio production on channel 4.

This is an example of a radio production called The boat that rocked.